With age, collagen naturally decreases leading to our skin showing multiple signs of ageing.Liftactiv Collagen Specialist Day Cream boosts the skin’s collagen production and fights ageing signs by lifting wrinkles and fine lines, redefining contours and bringing a more even skin tone. With Vitamin CG and Collagen protecting biopeptides, Liftactiv Collagen Specialist Day Cream has a soft, velvety touch formula that instantly smoothes your skin.