Theodent Kids fluoride-free toothpaste is the newest edition to the Theodent oral care line. Studies have shown that children ingest anywhere between 30%-75% of toothpaste while brushing. Traditional fluoride-based toothpastes carry federally mandated warning labels that caution consumers against ingestion. Theodent Kids finally offers a solution to the "do not swallow" dilemma of children's toothpaste. Harnessing the power of the cocoa bean, Theodent Kids boasts a non-toxic and revolutionary alternative to fluoride, Rennou. Rennou is 100% kid-friendly and not harmful if swallowed. The best part is...Theodent Kids actually tastes like chocolate and is SLS-free.